Beginning in 2010, Richard Branson's Virgin Money group will take over sponsorship of the London Marathon, now known as the Flora London Marathon thanks to its current sponsor, Flora margarine. I know this isn't new news, it was officially released in May of this year, but I just heard about it a few weeks ago and it's been floating around the edges of my mind since then.
I gather that this deal may have raised a few eyebrows in England, given Branson's flamboyant persona and take-over-the-world business empire. But as someone who has ridden in the mega-wonderful first class carriages of his Virgin train line, I have a bit of a soft spot for Sir Richard and his enterprises. I assume that the Virgin London Marathon will be an equally first class event.
It makes me wonder... it makes me just wonder if maybe, possibly, this is some kind of a sign, and whether the 2010 Virgin London Marathon should be... my first marathon?
Of course, I am not planning to ever run a full marathon.
But just in case, I filled out this.